About Us

Our Story

I’m Taneeti Singh, founder of Utakalp and a mother of daughters who dream of more sustainable world. With a background in fashion and experience working in a professional design firm, I’ve always been passionate about creativity and craftsmanship. But as I delved deeper into the industry, I couldn’t ignore the impact fast fashion was having — on people, on craft, and on the planet.

I didn’t want to follow trends.
I wanted to create change.

That’s how Utakalp was born — a brand rooted in sustainability, culture, and conscious choices.

Our Mission

To create fashion that empowers, preserves, and respects — people, craft, and the planet.

We focus on:

Supporting local artisans and reviving traditional Indian techniques.

Providing employment opportunities for women, both in rural communities and within our own growing team.

Creating small-batch collections using natural, eco-friendly fabrics.

Minimizing waste and reducing our environmental footprint.

We proudly carry our motto:

“Conscious fashion with pride.”

The journey has just begun. With a strong foundation in design and a growing vision, Utakalp aims to expand its offerings while continuing to build a women-led team and create more opportunities for those at the heart of Indian craft. Our goal is to shape a future where fashion respects tradition, uplifts people, and treads lightly on the Earth.