The Real Impact of Sustainable Fashion – Why Every Utakalp Dress Matters
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The Real Impact of Choosing Sustainable Fashion with Utakalp
Data referenced from WWF, UNESCO-IHE, Textile Exchange, and Ellen MacArthur Foundation
💧
1,800 L
Water Saved
Fast fashion ≈ 6,000L vs Utakalp ≈ 4,200L🌍
7 kg
CO₂ Avoided
10–12kg vs 3–4kg (Utakalp)♻️
0.2 kg
Plastic Prevented
No polyester, biodegradable packaging👩🎨
1
Artisan Job
Each dress = 1 artisan-day of workWhere Do These Numbers Come From?
We calculated Utakalp’s sustainability impact by combining global research with our own production practices:
- Water: WWF & UNESCO-IHE show cotton garments can use 2,500–3,000L per T-shirt. A fast-fashion dress ≈ 6,000L. Our cotton/block-print process ≈ 4,200L → saving ~1,800L.
- Carbon: Textile Exchange reports polyester garments ≈ 10–12kg CO₂. Utakalp’s local, natural process ≈ 3–4kg CO₂ → saving ~7kg.
- Plastic: Ellen MacArthur Foundation shows 35% of ocean microplastics come from polyester. One dress ≈ 0.2kg plastic. Our cotton dresses prevent this waste.
- Artisans: Each dress requires a full artisan-day of block printing, stitching, and finishing, directly supporting livelihoods.
📊 Sustainable vs Fast Fashion
| Factor | Fast Fashion | Utakalp |
|---|---|---|
| Water Usage | ~6,000 L | ~4,200 L (≈1,800L saved) |
| Carbon Emissions | ~10–12 kg CO₂ | ~3–4 kg CO₂ (≈7kg avoided) |
| Plastic Footprint | ~0.2–0.4 kg | Near zero (≈0.2kg prevented) |
| Human Impact | Factory production | 1 artisan job supported |
References
- WWF – The Impact of Cotton on Freshwater Resources
- UNESCO-IHE – Water footprint of cotton textiles
- Textile Exchange – Preferred Fiber & Materials Report 2021
- Ellen MacArthur Foundation – A New Textiles Economy
Wear What Matters
Every Utakalp dress conserves water, avoids emissions, reduces plastic, and supports artisans.
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